Dr. Alex Franceschi

Dr. Alex Franceschi graduated with a Bachelors Degree in Science in the field of Chemistry from the University of New York at Binghamton, and then pursued his graduate degree at Dartmouth College in Organic Chemistry. After a couple of years Dr. Alex realized his calling was not in Research and Academia but rather teaching and helping people even though he enjoyed the field of chemistry greatly.

Dr. Alex then attended Life Chiropractic College West and received a Doctorate in Chiropractic Sciences here in the Bay area in 2004. After his graduation he decided to reside in the beautiful city of San Francisco for its glorious weather under 60 degrees and the fog that rolls in after 4 pm even though he could not find a descent slice of pizza or a chicken/veal Parmesan wedge.

Dr. Alex has lived and worked in the South of Market (SOMA) area of San Francisco since 2000. He established a Wellness Center in 2005, where he incorporated Chiropractic Care with Physical Therapy, Massage Therapy, Spinal Decompression, Hyperbaric Oxygen Therapy and Softwave Therapy.

Since 2005, Dr. Alex has successfully treated acute and chronic neck & back pain, disc & nerve conditions and various other injuries related to work or automobile injuries. Dr. Alex specializes in sports chiropractic, and can relieve shoulder, wrist, knee, ankle and foot pain. Dr. Alex utilizes a unique fusion of techniques such as the Diversified, Gonstead, Drop Table, Activator, Softwave Therapy, Spinal Decompression, Hyperbaric Oxygen Therapy and Physical Therapy to achieve this goal.

Dr. Alex is originally from New York, is an avid sports fan, traveler, unexperienced food/movie critic and dog lover. His general interests are NFL Football and he follows the NY Giants, Miami Dolphins, NY Rangers, NY Mets and NY Knicks. Dr. Alex loves to travel, experience new cultures and talk about his favorite places to eat in San Francisco. Dr. Alex is a top 500 US Traveler and a Top 3600 in the World on He spends most of his time with his Scottish Terrier, West Highland White Terrier and Norwich Terrier.

Our Mascot

Mr. Brando (Office Security) is a 11 year old Norwich Terrier that comes to the office from time to time. Since our office greeter position was taken we had to make him our Office Security. He is very friendly, loves attention but is also very spunky, tough, super athletic and can jump as high as four feet for such as small dog. Say hello to him when you come in and he will surely greet you and pat you down for some love and affection.